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Endemol Shine Africa Announces Key Appointments

  • Endemol Shine Africa’s Creative Head, Helga Palmer has been appointed Head of Strategic Partnerships
  • Endemol Shine Africa’s Senior Creative Producer, Brendan Gabriel has been appointed as Head of Creative Team

Endemol Shine Africa Head of Creative Department, Helga Palmer has been appointed Head of Strategic Partnerships whilst Senior Creative Producer Brendan Gabriel will take over the reigns as Head of Creative.

Helga Palmer who has been heading the Creative Department for the past four and a half years, made her debut in the entertainment industry working on Shell Road To Fame Talent Search Competition and managing artists at one of South Africa’s leading music and concert promotion company, T. Musicman.

Her television career began in 1993 at Facet Film and Television, a company which was part of a merger to bring about Endemol South Africa. She has since produced and directed a variety of shows within the Endemol Shine Africa. In 2003 she left Endemol Shine Africa to work as a commissioning editor at M-Net Original Productions and later Content Executive for the children’s channel, Koowee.

In 2011 Palmer returned to Endemol Shine Africa to head the Creative department. As Creative Head she was responsible for all new format development and sales for the South African and sub-Saharan markets including sales of both Endemol Shine international and third party formats.

Her new role as Head of Strategic Partnerships involves identifying and managing co-production, training and new business partnerships across Sub-Saharan Africa including Endemol Shine Africa’s Skills and Enterprise Development Programmes.

“I’m excited to take on the new challenge in seeking new business opportunities while mentoring future industry leaders,” said Palmer.

Brendan Gabriel who has extensive experience working in the advertising industry in long and short format commercials and infomercials takes over from Palmer as Head of Creative Department. In his former role as a Senior Creative producer Gabriel has conceptualized and given creative direction on international formats such as Survivor South Africa and multiple Big Brothers. He has worked on numerous shows including Step Up or Step Out (eTV), The Right to Win (SABC 2), Guinness Football Challenge (Kenya, Cameroon, & Ghana), Tempy Pushas, Katch It With Khanyi, Reality Check and B&B

As Creative Head he will be spearheading the creative team to continue driving Endemol Shine Africa’s format development and business strategy, ensuring that Endemol Shine Africa’s creative output can both influence and learn from the group’s spectacular entertainment ethos as well as maximizing the impact of local creative development.

“I’m tremendously excited to be afforded the opportunity to grow in an organization that recognizes my passion for creativity and my vocation,” said Gabriel. “I look forward to heading up a great team and to working with the industry’s best producers in my new capacity.”

When asked what he has planned in his new role as Creative Head, Gabriel said he was looking forward to paving the way for more local content that is not only uniquely African but that will also travel globally. “Endemol Shine Africa provides creative a truly global platform for local formats to gain exposure to the rest of the world,” said Gabriel.

Both Palmer and Gabriel will continue to enjoy a working relationship in helping the Endemol Shine Africa business create, connect and grow in the African TV and Digital market.

CEO of Endemol Shine Africa Sivan Pillay noted; “we are excited to have two really strong people in Brendan and Helga head up these respective roles. Both have outstanding records of outputs and delivery combined with the necessary experience to understand and help Endemol grow in the African Market.”

Further information:

Tiisetso Tlelima

Tel: 011 799 2229

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Endemol Shine Group is the new joint venture bringing together Endemol, Shine and CORE Media, to create a global content creator, producer and distributor with a portfolio of international hits including American Idol, Big Brother, Black Mirror, Broadchurch, Deal or No Deal, Grantchester, Man vs. Food, Masterchef, Mr. Bean, One Born Every Minute, Peaky Blinders, So You Think You Can Dance, The Biggest Loser, The Fall, The Money Drop, Wipeout, and many more.

21st Century Fox and funds managed by affiliates of Apollo Global Management, LLC jointly manage Endemol Shine Group, with each owning 50 per cent. CORE Media continues to retain its own capital structure within the new joint venture. 

Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.