Reality TV and talent competition collide

MTN Project Fame


In West Africa MTN Project Fame pushed the MTN brand, dominating prime time TV. SMS voting prompted lucrative SMS revenue.



Genre: Talent Show
Aired: 2014
Seasons: 8

MTN Project Fame is a talent reality series and the biggest show in West Africa. Sixteen young artists give it their all to win the ultimate prize – a glittering career as a recording artist.

All students selected for the Academy must be able to play musical instruments, write their own songs AND perform so it is more than just a singing competition.
A show that motivates and inspire the transformation of top talent into superstars.

Currently in its 8th season the show continues to deliver incredible results.

  • Project Fame West Africa - broadcast in over 41 West African cities
  • A total of 526,932 fans were captured on Facebook which represents a 74% increase for season 7
  • PF 7.0 generated an average of 30.7 million website impressions monthly

Project Fame ("Operazione Trionfo") has been produced in 22 countries across North and South America and is the hit talent show that has broken records across the globe.
It is a truly convergent and interactive format that has great potential leverage with the sponsor's brand to increase image and emotional bond with consumers.